This month marks BackJoy’s 10 year anniversary – how time flies! As I look back, it’s hard to believe that it’s been a decade since I stumbled across the original BackJoy seat.  Now new generations of that seat and our brand are recognized all across the globe; a huge testament to that fact that our mission to fix the way the world sits is on track and working!

BackJoy CEO, Bing Howenstein and inventor, Preston Willingham

BackJoy CEO, Bing Howenstein and inventor, Preston Willingham


Our employees are aligned with a strong belief and passion that our products have the potential to change the world.  One of our great rewards is when so many of you share your stories about how our products have made such a meaningful impact on your lives.

It’s for this reason that I’d like to take a moment to say “thank you” to all of our loyal fans.  You have been our biggest advocates sharing your stories of how our products have given you the power to live and feel better whether you have been suffering from pain or you are looking for that extra edge with your health and wellness.

As we reflect on the past 10 years, we have many milestones to celebrate, including:

  • Selling more than 2.5 million SitSmart seats to raving fans in more than 40 countries
  • Winning awards in the US, Japan, Singapore, and Korea
  • Launching, selling, and delivering a complete line of awesome products that provide a postural and pain relieving answer for every aspect of your life.

We’ve come a long way since we sold our first SitSmart seats, and I firmly believe our best days are still ahead of us. We have so much more to do to fulfill our mission!  Now we are the global leader in posture-improving products, a title we take very seriously.  We will fix the way the world sits, stands, sleeps, and moves – but one thing is for sure; we cannot do it without your support and endorsement. Thank you for being the most important part of our growing company!

22606Bing Howenstein
CEO – BackJoy